How to Plan a Wedding
Dresses | January 20, 2026
Trending Now: The Maggie Gowns Brides Can’t Stop Wearing
Dresses | August 19, 2025
When it comes to trending wedding dresses, brides can’t stop obsessing over Maggie gowns. And for good reason! Picture this: you stroll into your very first bridal boutique, slip into a gown that hugs in all the right places, glides like a dream, and somehow feels like it was stitched with your love story in mind. Designed with Maggie Magic to celebrate every bride, every body, and every kind of romance, all while delivering that one-of-a-kind wow factor. These trending gowns are beloved not just for their style and fit, but for how they make you feel. Confident, radiant, and entirely, unapologetically you. And here’s the best part? Sometimes “the one” finds you on day one. So when that mirror moment hits, say yes and let your Maggie love story begin. Keep reading to see a line up of our most popular wedding dresses for your browsing pleasure!
If you’re just starting your dress search, save these Maggie favorites to Pinterest.
Why Maggie Gowns are Stealing the Spotlight
Ready to dive into the world of Maggie and see our best-selling wedding dresses? Let’s do it!
At the heart of Maggie Sottero Designs is an unwavering commitment to diversity, joy, and inclusivity of our team, boutiques, brides, and partnerships. We don’t just make popular wedding dresses, we also stand for LOVE and LOVE for ALL — and as such are committed to creating beautiful and inclusive spaces for every single one of our brides. Through our inclusive sizing, Maggie Magic, and celebration of Real Brides, we are forging a path towards inclusivity for ALL. We believe that regardless of color, identity, body shape or size, wedding vision, budget, or timeline, every bride deserves to feel seen, confident, and celebrated on their wedding day.
Our History
- 1997 – Our co-founder and design innovator Lesley Margaret (“Maggie”) Webster assumed the alias of “Maggie Sottero” and launched our core brand.
- 2006 – We added a second label! 2006 marked the debut of Sottero and Midgley — cutting-edge styles designed for brides with chic, edgy, and discerning tastes.
- 2016 – In honor of Lesley’s grandmother, we launched the Rebecca Ingram label — high-quality designs at affordable price points.
- 2017 – Our Curve line was debuted with Liris Crosse as our model champion. Liris was the first plus-size winner of Project Runway.
- 2018 – Maggie showcased our first plus-size model on the runway.
- 2020 – This year featured the introduction of Personalize It! For Your Love Story, a program that allows brides to truly personalize their gowns to complement their unique love stories.
- 2022 – This year marked our 25-year anniversary of making brides’ dreams a reality.
- 2023 – We proudly introduced sustainability initiatives to reduce our impact on Mother Earth. This unique and impact-driven program is part of our commitment to creating positive solutions for current (and future) generations of brides.
- 2024 – Industry-First Textile Recycling Program with SuperCircle.
Three Lines, One Signature Maggie Magic
We have three lines here at Maggie, Maggie Sottero, Sottero & Midgley, and Rebecca Ingram. Maggie Sottero is our most elegant, romantic, and timeless line. This line full of our most popular wedding dresses reflects our commitment to creating covetable designs that highlight a bride’s heart, vision, and personality. Sottero & Midgley is our couture brand, glamorous, trendy, confident, and as unique as the bride who wears it. Finally, we have Rebecca Ingram, which features beautiful gowns for budget-savvy brides.
Not to worry, though, all our lines feature our signature Maggie Magic. Maggie Magic means every bride gets to feel her best on her wedding day. We achieve this by offering enhanced support and shaping in the construction of your gown itself so you can look and feel flawless when you put it on without any additional shapewear.
Sold on Maggie? Keep reading to see some of our most popular wedding dresses that our brides can’t get enough of!
Top Wedding Dresses by Maggie Sottero That Brides are Obsessed With
Benjie by Maggie Sottero
Calling all Shakespeare scholars, Renaissance enthusiasts, and vintage lovers—meet Benjie. This sequin lace mermaid gown is one of our most popular wedding dresses, made for your chic and moody sensibility.
Adeline by Rebecca Ingram
We have to admit it: It takes a little effort to look effortless. For those of such a chic and ultra-romantic persuasion, we’ve designed Adeline, this Chantilly lace sheath wedding dress, for that perfect balance of sense and sensibility.
Serafina by Maggie Sottero
Take a chance. Believe in destiny. Go wild. Serafina, this basque waist satin ballgown wedding dress, is calling your name. Did we mention it also comes in ivory?
Jace by Maggie Sottero
This exposed boning crepe sheath wedding dress, Jace, is the perfect fusion of classic luxury and modern comfort.
Rickie by Rebecca Ingram
Fit to form and flared to perfection, Rickie, this halter neck lace A-line bridal gown, steps out for a romantic yet ultra-sophisticated statement.
Kailani by Rebecca Ingram
There’s something very “modern Renaissance-y” about Kailani, this basque waist crepe cowl wedding dress. Who says popular wedding dresses can’t be simple?
Yara by Maggie Sottero
You’re flirting with a boho style, but you’re keeping it classic. Cue Yara, this illusion crepe sheath bridal dress in delicate floral motifs and a super flattering silhouette
Anniston by Maggie Sottero
There are plenty of perks to falling in love. Conveniently, one of them is you get to wear Anniston, an irresistibly shimmery ballgown wedding dress, for your best day ever.
Lennon by Maggie Sottero
With glam aplenty, Lennon, this floral beaded mermaid bridal gown, has shimmer, texture, and a sexy nod to boudoir styling.
Harlem by Maggie Sottero
You must have shimmer, shine, and perhaps Harlem, one of our most popular wedding dresses made for dance floors and magical lighting.
Casey by Maggie Sottero
Embrace the third dimension in Casey, this sparkly ballgown wedding dress featuring bouquet-inspired motifs and a regal-chic silhouette.
Ortensia by Maggie Sottero
Currently trending in the princess department: 3-D lace, tailored bodices, and long, graceful trains. Consider Ortensia, this glamorous lace bridal dress, an exquisite update to all your iconic fairytale favorites.
Bridget by Maggie Sottero
The perfect gown cocktail: add one part ethereal to one part champagne bubbly. You get Bridget, a sensual floral lace wedding dress worthy of your best day ever. No wonder this is one of our popular wedding dresses!
Giselle by Sottero and Midgley
You’re bold, have a vibe, and are destined for one of our top wedding dresses: Giselle, a satin strapless wedding dress made for celestial backdrops and magical lighting.
Fortune by Maggie Sottero
We’re not saying a sophisticated cat eye bridal dress can solve all your wedding dress checklist woes, but Fortune is certainly a leap in the direction of chic, sophisticated, and divine.
Real Brides, Real Looks, Real Love
From aisle style to dance floor magic, these stunning brides made our popular wedding dresses their own. Get inspired by the real-life romance, personality, and pure joy behind each look.
Michelle in Harlem by Maggie Sottero
Michelle shines on the big day in Harlem, wearing a romantic off-the-shoulder gown with delicate lace details and a flowing tulle skirt. The sunlit path and golden leaves create the perfect backdrop for a timeless, joy-filled moment.
Maria in Anniston by Maggie Sottero
Can we take a moment for the dress? Maria dazzles while gliding across the dance floor in Anniston, the gown’s shimmering fabric catching every light and movement for an unforgettable moment.
Bre in Casey by Maggie Sottero
Bre shares a picture-perfect moment in Casey, the sweeping lace skirt and romantic neckline making this lakeside celebration even more magical.
Reagan in Lennon by Maggie Sottero
Reagan glows in Lennon, the vineyard sunset casting a golden light over the gown’s delicate lace and flowing train for an effortlessly romantic moment.
Kinzie in Ortensia by Maggie Sottero
Kinzie stuns in Ortensia, the intricate lace and sweeping train creating a showstopping look that’s as radiant and joyful as the celebration itself.
How to Find Your Maggie Gown IRL
Spotted: you, walking into your very first bridal boutique, eyes wide, heart racing, already picturing yourself doing a dramatic slow-mo twirl in the gown. Some of the most magical “yes” moments happen on the very first appointment. Why? Because when you’re surrounded by racks of popular wedding dresses, the people you love most, and a stylist who feels like your personal fairy godmother, you can totally stumble upon the one before you’ve even finished your first round of try-ons. So lean into the moment, trust your gut, and don’t let the myth that “you have to look everywhere” rob you of that instant heart-flutter magic.
That magic is one reason why we’re superfans of the brick and mortar bridal boutique. After all, shopping online is unpredictable, impersonal, risky, and not nearly as glamorous and fun as shopping in person. You’ll also get undivided attention from fabulous stylists when you shop in person to help you put together your perfect bridal ensemble. They’re trained to help point you in the direction of your most flattering silhouettes, fabrics, colorways, and more! In short, they’re there to help you find the best of our best-selling wedding dresses!
Find A Maggie Sottero Authorized Boutique near you and schedule an appointment to try on our brides’ favorite wedding dresses IRL today!
The Dresses Speak for Themselves (And Brides are Listening)
Maggie gowns are loved by real brides not just for their jaw-dropping style and swoon-worthy fit, but for that unmistakable Maggie Magic construction. You know, the kind that makes you stand a little taller, smile a little wider, and maybe happy cry just a tiny bit when you catch your reflection. These popular wedding dresses are designed to celebrate every love story, every body, and every kind of bride, from the boho dreamer with wildflowers in their hair to the city-chic goddess who lives for sleek lines and skyline views.
It’s important that we mention that just because Maggie features some of the most popular wedding dresses on the market doesn’t mean you’ll look like anyone else. Each Maggie dress has this way of feeling uniquely you, like it was whispered into existence just for your walk down the aisle. It’s the perfect blend of fashion moment and forever memory. A gown that turns heads, tugs heartstrings, and makes your fiancé’s jaw hit the floor (in the best possible way). Popular? Yes. Predictable? Never.
Loved our brides’ favorite wedding dresses and want more info? Take our Style Quiz to find the Maggie dress that’s uniquely “you.”
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